Team and Management
Brain Value China
Managing Director, BV China Before joining Brain Value China in 2019, Caroline spent over 15 years with Millward Brown Firefly and Kantar Qualitative in Shanghai and Hong Kong. She is specialised in categories linked to consumer lifestyles, in particular beauty, fashion, luxury, alcoholic beverages, hotels, tourism and electrical appliances. Furthermore, she has also worked on a broad range of categories such as FMCG, F&B, banking and finance, health, etc.
She has conducted large-scale research projects in China, Pacific Asia, the Middle East, Europe and Latin America. Her understanding of Chinese and Western cultures has orientated her research towards a global as well as a local perspective. She has successfully helped international clients to enter China, to stay and develop there, while helping local clients to become internationalised.