International

International

Our projects cover more than 30 countries

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International Our international presence

Brain value disseminates its studies in more than 30 countries.

Brain Value is the specialist of International research which represents 70% of its activity. We work in more than 30 countries by relying on a solid network of local partners.

In this development context, we have established 2 subsidiaries in our clients’ most strategic markets: China and the United States.

International research with Brain Value

Our mission is to help our clients position the consumer at the heart of their strategies, within all the markets they operate. To this end, we have developed a specific approach for international studies

Teams trained
to inter-culturalism:

The culture in which consumers live influences their ways of thinking, of living, of consuming and their relationship with brands.

It also conditions the way we communicate with the consumers in the countries where they live and impacts the insights we gather: many of them are directly rooted in particular cultural contexts.

For greater efficiency with contacts from different cultures, and to gain a good understanding of the cultural contexts in which brands operate, our collaborators are trained interculturally.

These skills enable us to enrich our analyses of cultural data.

This also leads us to differentiating our discussion guides to adapt them to local cultural contexts (e.g. we don’t question a Chinese individual as we wouldan American).

CHINA Brain Value China

China is keeping all its promises with sustained growth. The involvement of the Chinese in the world of consumption, their purchasing power and their taste for brands mean that China is often a key market for our clients.

As no one understands Chinese consumers better than the Chinese themselves, Brain Value has set up a 100% Chinese team, as a genuine link between our clients, who are often Western, and Chinese consumers. Trained in our approaches, our team provides all types of research (exploratory, concept tests, advertising, brand audits, segmentation, etc.)

It moderates strategic workshops bringing together the local marketing management and international teams.

Brain Value China develops between 30 and 40 studies yearly in China, in numerous categories. This can mean the Chinese phase of some international research, or local studies on international or Chinese clients.

Our objective is to be as close as possible to the Chinese consumer and his or her culture, in order to identify the best insights on the market for our clients.

The idea is also to understand Chinese trends and cultural shifts, and the marketing implications, which is why we create trend books.

Example trend books include:

Our offices

Located in the business centre of Shanghai, near Jingan Temple, Brain Value’s offices are equipped with a focus group and workshop room.

Team and Management

Caroline Law

Brain Value China

Managing Director, BV China Before joining Brain Value China in 2019, Caroline spent over 15 years with Millward Brown Firefly and Kantar Qualitative in Shanghai and Hong Kong. She is specialised in categories linked to consumer lifestyles, in particular beauty, fashion, luxury, alcoholic beverages, hotels, tourism and electrical appliances. Furthermore, she has also worked on a broad range of categories such as FMCG, F&B, banking and finance, health, etc.

She has conducted large-scale research projects in China, Pacific Asia, the Middle East, Europe and Latin America. Her understanding of Chinese and Western cultures has orientated her research towards a global as well as a local perspective. She has successfully helped international clients to enter China, to stay and develop there, while helping local clients to become internationalised.

Our team

Brain Value China is positioned in a “boutique” spirit, so as to give a personalised service to our clients. The entire team are Chinese nationals, combining expertise, research and a knowledge of Chinese consumers and what motivates them.


Jo WU

Administrative Assistant

Jo worked for ten years in the field of hotels and catering, being particularly familiar with the sequence of service and front office operations. She thus has considerable experience in the field of reception. Her polyvalent training was acquired during stays abroad when she worked for the Peninsula Hotel, where she worked as a majordomo, receiving many positive comments from the clients. She finds her current post stimulating and amusing, and hopes to learn a lot from it.

Summer WANG

Research Director

Summer started her career in 2014, with a post with AsiaWisdom (2014-16). Since the beginning of her career, Summer has combined her vast experience of project management with her broad knowledge. She is recognised as an expert in beauty and make-up research by numerous clients. She is also an expert in researching young people through the use of new methodologies, such as online discussion forums.

Shawn Yang

Senior research Executive

Over the past four years, Shawn Yang has worked on market research projects in various categories, covering cars, health, banking, beauty, jewellery, tourism, hotels, electrical appliances, etc… as a translator but also as a qualitative research executive.

Caroline Law

Managing Director

Before joining Brain Value China in 2019, Caroline spent over fifteen years with Millward Brown Firefly and Kantar Qualitative in Shanghai and Hong Kong. She is specialised in categories linked to consumer lifestyles, in particular beauty, fashion, luxury, alcoholic beverages, hotels and tourism, as well as electronic appliances. Furthermore, she has also worked on a broad range of categories such as FMCG, F&B, banking and finance, health, etc. She has conducted large-scale studies in China, Pacific Asia, the Middle East, Europe and Latin America. Her understanding of Chinese and Western cultures has orientated her research towards a global as well as a local perspective. She has successfully helped international clients to enter China, to stay and develop there, while helping local clients to become internationalised.

Andrea Siow

Senior Research Manager

Andrea started her career in qualitative research after passing a degree in psychology in 2014 at the University of Fudan. Ever since, she was worked with a large range of brands and industries, throughout her career, while discovering a fascination for the rapid changes in the luxury and beauty industries. She has worked with such brands as La Prairie, Cartier, Burberry, Shangri-La, YSL and Lancôme. The third child of this culture, thanks to her parents’ footloose spirit, she has herself developed a curiosity for the exploration of the human sciences and cultures.

USA Brain Value USA

The United-States represents a strategic market for our clients and is exciting to analyse. We accompany brands in their understanding of the American consumer in order to seize the most relevant insights.

Whether it relates to an American phase of a more global research study or local research studies, we are present in the United-States since 2015 and accomplish more than 30 research studies a year.

Notre équipe est dirigée par Alexandra Caroll et s'appuie sur de nombreuses ressources externes (modérateurs, salles, recrutement...)

Team and Management

Alexandra CARROLL

Managing Director, US

With over 16 years of qualitative experience, Alex is a strategist, storyteller and innovator. Alex cornes to Brain Value from Kantar, where she led the Hu man I nsight practice for the Consulting Division in the US.
Alex's experience in quai spans the conventional - such as focus groups, 1 Dis and online communities - to more immersive, narrative-driven approaches such as scrap booking, playdate ethnographies with children, workshop and consumer-expert- client ideation sessions.
Alex holds a BA from Williams College and an MA from the University of Chicago. She is an accredited Uni lever moderator and research lead.


Jaimee Pierce

Fieldwork Manager

Thanks to five years’ experience managing complex qualitative studies in the fields of automobiles, finance, communications, luxury and FMCG, Jaimee is an expert in managing fieldwork, setting-up projects and support. She is also a skilled qualitative interviewer, gifted with a natural capacity to form bonds with people and lead them to open themselves out to her. She holds a degree in public relations from the Texas State University.

Sarah Alaoui

Research Director

For nine years, Sarah has helped brands to identify themselves and to occupy a unique place in their consumers’ minds. By using the techniques of Design Thinking and Ethnography, she has conducted impacting research, developed evolutive strategies and tested solutions in all sectors. With her North African background, she speaks fluent Arabic and French. She holds a master’s degree in anthropology from Columbia University and a UX certificate in research and conception from the Pratt Institute.

Louisa JELACO

Senior Research Executive

Louisa has a vast experience with North American clients in various categories such as education, technology, health care, specialised diets, B2B, etc.). She used to work for Hanover Research (Washington D.C.) where she directed several primary and secondary qualitative research projects. She is experienced in cutting-edge qualitative methodologies, such as bulletin board discussion groups, virtual discussions, document reviews, etc.
Louisa holds a certificate in the Protection of Human Subjects from the National Institute of Health in Washington D.C.

Kathleen McBrien Bloh

Fieldwork Manager

Kathleen has 15 years’ experience coordinating qualitative research in national and international projects.
With 9 years’ experience in qualitative research companies, 6 years as a freelance fieldwork manager and now a member of Brain Value, Kathleen has worked in many different sectors, including cosmetics, skincare, personal beauty and client loyalty programmes.
Her mother language is English and she is bilingual in French.

Louisa JELACO

Senior Research Executive

Louisa has a vast experience with North American clients in various categories such as education, technology, health care, specialised diets, B2B, etc.). She used to work for Hanover Research (Washington D.C.) where she directed several primary and secondary qualitative research projects. She is experienced in cutting-edge qualitative methodologies, such as bulletin board discussion groups, virtual discussions, document reviews, etc.
Louisa holds a certificate in the Protection of Human Subjects from the National Institute of Health in Washington D.C.

Kathleen McBrien Bloh

Fieldwork Manager

Kathleen has 15 years’ experience coordinating qualitative research in national and international projects.
With 9 years’ experience in qualitative research companies, 6 years as a freelance fieldwork manager and now a member of Brain Value, Kathleen has worked in many different sectors, including cosmetics, skincare, personal beauty and client loyalty programmes.
Her mother language is English and she is bilingual in French.

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