Exploratory and target researches
- Consumer Insights research
- Usages, attitudes and typologies
- Consumer portraits
- In-depth research into expectations per target (seniors, males, 15-25 …)
We like to base ourselves on our clients’ business issues and provide tailor-made methodologic responses.
In order to multiply our angles of understanding of a topic and to offer richer recommendations, we create hybrid projects including different, complementary methodological components (face-to-face or remote qual, quant, strategic planning, digital research).
For each of the above areas we offer specific tools that we will make available to you upon your request.
Whether it be with traditional methodologies, projective or ethno-marketing, or else digital methodologies (communities, apps, web listening…) Brain Value is comfortable with any kind of methodology and will suggest the approach that best suits your goals.
We innovate with hybrid methodologies, combining different components such as strategic planning or semiology in addition to more classic research approach, so as to enrich consumers’ understanding through different lenses.
The challenge today is not being able to access data, but to know how to collect and exploit them. At Brain Value, we have a team of quantitativists who are able to transform complex sets of data into simple, powerful and actionable insights.
To give the best answers to our clients’ business priorities, we work only using ad hoc studies, both in France and abroad, specifically constructed around a given issue.
Our quantitative analyses can be self-contained modules, or else be integrated into broader research packages, by working on the synergy between quant and qual, social media listening, tracking, etc…
Whatever your issues, quantitative analysis provides answers that are useful during decision-making. Here are some of the themes that captivate us:
Customer journeys: the identification of customer journeys, their pain points and the touch points to be invested in.
Customer knowledge: analysis of the target, segmentation, typologies, usages and attitudes…
Accompaniment in innovation: concept tests, pack / name / logo tests, pre- or post-advertising tests
The brand: renown research, competition research, image tracking, image audits, satisfaction research…
We do not shop the way we used to. Under the influence of the digital revolution, a new consumer is appearing.
It is necessary to speak the same way than consumers and Digital researches are no longer just an option, they have become a priority approach in our business.
Digital researches are an everyday reality at Brain Value, whether it is digital pre-task before an ‘offline’ fieldwork or fully digital researches. Our digital methodologies encompass 4 main approaches:
Whether it is communities gathering targeted profiles (early adopters, experts) or ‘mainstream’ consumers, we love working with online communities.
Online communities allow to build a relationship over time, and to take advantage of a longer duration to further investigate certain aspects, such as collecting information before and after the use of a product. With their anchorage into daily routines, those communities fit with consumers’ pace of life. They are also a very efficient way to identify relevant consumers’ insights
. Eventually, they are also very cost-effective, especially in the case of cross-countries researches.
Brands are a key theme of online discussion. Analyzing conversations based on their topic, or the usages people make of them, is a great source of insights.
With our technical partners, specialized in web listening, we have developed web listening not in a logic of representativeness, but with the aim of identifying insights and trends.
Web listening is particularly interesting upstream from Brand Assessments, by informing on key aspects of spontaneous conversation about the brand, or as part of exploratory studies, where it can reveal emerging trends and new consumption practices.
Brain Value offers an Artificial Intelligence tool that enables to identify and select online content and sources, about themes that are important for your brand, or simply emerging themes within your category. As an add-on to classic methodologies, this adds a more prospective mean of understanding, to accompany our clients in reaching their goals.
The collaborative economy, social networks, new usages of cell phones, the reinvention of the act of purchasing… the digital revolution is shaping a new generation of consumers.
The way they get information about brands, their purchasing pathways, their levels of demands, and their uses are changing, and nothing will be the same again. This work, published in November 2016, analyses key insights and new consumption practices. It identifies new marketing approaches so as to involve and seduce digital consumers.
Beauty, luxury, automobiles, food, technology, banking-insurance etc.…BrainValue is a multi-specialist institute. We work on all the main categories with devoted poles of skillsets.
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