We believe the world is transforming under the influence of the digital revolution.
We consider that marketing is in constant flux, advertisers’ needs are evolving, and the world of research must challenge itself.
However, we are convinced that if one aspect should not change : it is the priority given to consumer centricity.
Brain Value is a new generation research institute, a Consumer Agency.
Our mission is to help brands identify their “power insights” to place the consumer at the centre of their strategy – whether it be in Paris, Shanghai, New York, or in many other countries.
We offer innovative methodologies that cover and combine different research approaches, in order to better answer our clients’ marketing challenges (qualitative-quantitative-digital- semiotic studies).
Our strategic planning team, at the heart of our positioning, enriches the research (workshops, consulting, trends, benchmarks) and helps our clients transform the consumer word into decision-making.