About us

About us

The specialist of strategic research and marketing consultancy

À propos
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Manifesto Manifesto

We believe the world is transforming under the influence of the digital revolution.

We consider that marketing is in constant flux, advertisers’ needs are evolving, and the world of research must challenge itself.

However, we are convinced that if one aspect should not change : it is the priority given to consumer centricity.

Brain Value is a new generation research institute, a Consumer Agency.

Our mission is to help brands identify their “power insights” to place the consumer at the centre of their strategy – whether it be in Paris, Shanghai, New York, or in many other countries.

We offer innovative methodologies that cover and combine different research approaches, in order to better answer our clients’ marketing challenges (qualitative-quantitative-digital- semiotic studies).

Our strategic planning team, at the heart of our positioning, enriches the research (workshops, consulting, trends, benchmarks) and helps our clients transform the consumer word into decision-making.

Our research vision

Vision

The successful marriage of research and strategic planning

Announcers’ needs are changing. The world of research, too.

Marketing is in full mutation, but the need for consumer precision remains a constant: it must lie at the origin of any brand positioning, innovation or successful communication.
Throughout the world, Brain Value is helping brands to position consumers at the centre of their strategy.

To do so, there are tools and innovative methodologies, of course, but also accompaniment and counselling to identify your brands’ growth levers and transform the consumers’ words into marketing decision-making

Vision

The memory factory
Created by The Poiriers

This work, published in November 2016, analyses
key insights and new consumption practices. It
identifies new marketing approaches so as to involve
and seduce digital consumers.

Research is only worth what is done with it, in other words the decision-making that it generates

At Brain Value, our conviction is that research is only worth what is done with it, in other words the decision-making that it generates

To better meet these new expectations, Brain Value offers a new view of your consumers, derived from a marriage between research and strategic planning

Innovative research
methodologies:

  • Digital methodologies (communities, web listening, apps…)
  • The possible use of implicit methodologies derived from the neurosciences to treat the emotional dimensions associated with a brand.

Specific tools:

  • Which allow us to go further than classic institutes in our deliverables.
  • A specific approach to insights, brand platforms and the identification of a positioning.

Strategic planning
modules:

  • Varied angles of comprehension of your subject, such as semiotic analysis, socio-cultural or marketing trends, or the dynamic of your category.
Working
This new approach is based on a different knowhow that allows us to go further in our deliverables than “classic” institutes:

Team and Management Team and Management

A team of research experts and marketing consultants

Nicolas Riou Equipe
Paris

Nicolas Riou

Founder & CEO

A graduate of Sciences Po and HEC, Nicolas has had a long-standing career in strategic planning within advertising agencies (Publicis, TBWA, Euro RSCG) before setting up Brain Value in 2003. Passionate about consumers and marketing, he constantly analyses new trends and their implications for brands.

For a long time, Nicolas taught strategic marketing at HEC and IEP Paris. He has written several books about advertising, new male identities, and marketing. In November 2016, he published “The Digital Consumer”, an analysis of the digital transformation, seen through the prism of the consumer.

When he is not at Brain Value, Nicolas recharges his batteries during long horse rides in the beautiful woodlands around Paris.

Nathalie Ternisien

Vice-president & Partner

A graduate from Dauphine and Sciences Po Paris, with 20 years’ experience in international qualitative research, Nathalie is highly specialized in beauty and luxury research. Passionate about beauty across cultures, her travel provide the opportunity to get connected to beauty trends, innovation and female beauty routines.

Trained in creativity techniques, Nathalie has developed an ideas’ generation programme that crosses consumer connection, strategic planning and creative divergence, as well as training programmes on the topic of marketing insights for senior marketing teams. In everyday life and for leisure, Nathalie is inspired by exhibitions (especially Fondation Vuitton and the Palais de Tokyo), social media and observing women in the street… Absolutely.

Nathalie Ternisien
Cécile Gorgeon

Cécile Gorgeon

Partner & Co-managing Director

With 20 years’ experience in the world of market studies, including 14 years in a strategic marketing consultancy, Cécile has gained a solid expertise that enables her to turn insights into inspiring and actionable recommendations across a wide scope of strategic questions (positioning, innovation, brand portfolio, communication, etc…).
During her professional wanderings, Cécile has developed a deep knowledge of sectors such as services, airline transport, health care and beverages (and not just alcoholic ones!). And when she is not working at the other side of the world, Cécile chills out in the South West of France, her adopted region.

Cécile Batho

Co-managing Director

After studying communication at Sciences Po Paris and 10 years’ experience in research institutes, Cécile remains fascinated by her contemporaries’ behaviours. To nourish her clients’ curiosity and strategies and help in decision-making, Cécile focuses on (ethnographies, projective groups, online, semiotics, workshops…) and on the hybridisation of skillsets (sectorial and marketing). Her professional career has allowed her to develop a particular knowledge of industry (automobiles, video games, electrical appliances, fashion…), a field in which she accompanies several major accounts in their brand, communication and innovation issues. Just as curious in her personal as in her professional life, Cécile never says no to a cultural excursion, a journey, or else a new book!

Cécile Batho
Safia Hoarau

Safia Hoarau

Administrative and Financial Director

Safia has been part of Brain Value from the beginning, following numerous experiences in companies of very varied sizes and activities.
At the crossroads between finance and human resources, Safia is particularly fond of numbers and people.
Equally concerned by the financial well-being of the company as that of her colleagues, Safia spends her time analysing and optimising our organisation.
Emotional intelligence, the MBTI, the Agile methodology, or Mind Mapping form an array of subjects that Safia is passionate about, thus confirming that Safia was destined to join Brain Value! Her motto: "Everything happens for a reason!" Her outlook: "The glass is half full!"
Her totemic animal: a horse!

Claire

Claire

Research Manager

Claire graduated with a Master Degree in Branding and Communication from la Sorbonne, CELSA communication school. Travelling and qualitative research are the two great passions of her life. Whether she is hiking with her backpack or interviewing respondents, Claire loves observing, analyzing and contemplating life’s big questions. Endlessly curious (apart from cooking), she loves exploring the diversity and richness of human interactions.

Edouard

Account Director

With a master’s degree in Urban Sociology, Edouard is especially interested in the impact of new urban cultures on consumption behaviours. Fascinated by American culture in all its forms (literature, cinema, music, sports and even food!), he is always ready to set off – with a backpack and camera over his shoulder – to quench his thirst for new experiences.

Edouard
Aurélie

Aurélie

Business Unit Director

After migrating from philosophy to marketing, Aurélie joined Brain Value as a research director with 10 years’ experience, including 3 in the USA in California (just great!). An enthusiast of intercultural research, semiology and climbing (!), Aurélie explores the world of beauty and luxury to construct strong brands.

Astrid

Research Manager

After completing her master’s degree in marketing at the Grenoble Business School, Astrid joined the marketing consulting firm Numsight. For 5 years, she sharpened her analytical mind on various issues: understanding markets, segmentations, concept tests, range optimisations…

Astrid
Lauren

Lauren

Head of Quant research

A graduate of ESCP Europe with a master’s in Management, Lauren enjoys observing people, their behaviours and attitudes…and analysing them. She loves deconstructing and rebuilding every idea and system she encounters to bring out fresh perspectives. The rest of the time, she moves thinking up new recipes and has a great interest in interior design and architecture.

Caroline

Research Manager

A graduate with a master's degree in Marketing & Business Development, with 2 years’ experience in automotive client research, Caroline, who is naturally curious, delights in the study of consumer attitudes and behaviours. What are they doing? How? For what reasons? This is what she’s seeking when she meets them in her day job. At the weekend, Caroline likes to find unusual and trendy coffee bars and who knows, you may cross her path during a frenzied Escape Game!

Caroline
Passions
Hortense

Hortense

Research Director

She didn’t learn it at Sciences Po, but it is impossible to take the metro with her without revealing your deepest motivations in life, or making a psycho-socio-ethological analysis of the carriage. But now this fervent qualitativist can explore the world with her tireless, curious eyes open and leave you in peace!

Simone

Senior Research Manager

Simone has been doing qual research for 5 years in FMCG sector. She joined Brain Value in 2021 after spending 4 years within Kantar Group.
with a master's degree in sociology and anthropology, Simone has always loved to deconstruct logics, mechanisms and make sense of what people do and say.
Besides that, Simone is an undeniable foodie! She loves to improvise home-made brunches, test new pizza recipes and discover the best Afro vegan restaurants in Paris.

Simone
Romain

Romain

Account Director

With a master’s degree in contemporary history (Paris 1) and an MBA in communication (ESG Paris), Romain joined Brain Value, in the Year of our Lord, MMXVIII (2018), after 10 years’ apprenticeship in the service of Ipsos, on a quest to discover the alchemical secret of a successful marketing study. With his adventurous spirit, his thirst for discovering new music is equalled only by his passion for hoppy craft beverages!

Camille

Strategic Planning Director

After 5 years spent in advertising and communication agencies, 1 year advising emerging French start-ups, Camille finally decided 4 years ago to join the marketing research world in order to place consumer insight at the core of her strategic thinking.
For her, each strategy, whether it responds to a basic trend, an emerging phenomenon, or a micro-fact, must constantly question the "why” of consumers.

Camille
Kathleen

Kathleen

Field Manager

Kathleen has 18 years’ experience in qualitative study coordination in domestic and international projects.
With 12 years’ experience in qualitative research companies, including 6 years as an independent field manager and now as a part of Brain Value, Kathleen has worked on many different sectors, including cosmetics, skincare, personal beauty and customer loyalty programmes.
Her mother tongue is English. And she is bilingual in French.
As a fan of the ‘Lord of the Rings’ trilogy, like a Hobbit Kathleen has two breakfasts and often repeats in a threatening tone: “a recruitment in one week never works out.”

Floriane

Senior Research Executive

She graduated from the CELSA course in Brands, after two years of preparatory studies at the BL, which awakened her love for the Social and Human Sciences. Since then, she has never stopped cultivating her taste for analysing society, behaviours and consumer psychology...
At work she scours beauty accounts and blogs, but in life she is more likely to get lost in the maze of travel and cookery blogs. When she can merge both, it’s even better!

Floriane
Magalie

Magalie

Art Director

A graduate with a master’s degree in graphic communication, our artistic director is a maniac without guidelines. She loves above all to create everything, discover new visual identities but also the coffee which for her remains her best ally. Magalie is an eternal compulsive purchaser of plants and spends her free time envisioning a new flowery space in her house.

Benoît

Account Director

He has 10 years’ experience in qualitative research, mostly in the FMCG and Cosmetic sectors, mostly through brand research, exploratory approaches, product development and sensory projects. With a degree in Communication, he joined Brain Value in 2019 after 7 years in the Kantar Group, in charge of the L’Oréal account.
When he is not working at BV, Benoît gets his energy back in his native Landes.

Benoît
Raphaëlle

Raphaëlle

Senior Research Manager

Graduated with a Master in Communications from Sciences Po Paris, Raphaëlle quickly branched out into qualitative research, first at Kantar for 5 years, before joining Brain Value in 2021. Qualitative research does not stop at the doors of Brain Value, she loves to understand people and their deepest motivations. Aside from work, she loves to travel. She is constantly in search of unusual destinations, even if Asia and Japan hold a special place in her heart!

Nathalie

Strategic Planner

Nathalie was born driven by curiosity. Led by her thirst for knowledge ever since, she soon started studying communication, specializing in brand designing. Brand challenges and strategic thinking quickly occupied her mind, and her timetable obviously, too. A fan of travelling and baby animals, she is dreaming about making a road trip in Iceland.

Nathalie
Céline

Céline

Research Director

Don’t be fooled by Céline’s discreet appearance, because her determination to take on new marketing challenges is beyond compare. And when she’s not busy collecting the sharpest and finest consumer insights, she can be found either at an exotic destination, shopping at Zara or competing fiercely in a blind test.

Sandra

Head of field

Sandra has 15 years’ experience in the qualitative study coordination of domestic and international projects. She has worked on different sectors and subjects, and with her strong experience she accompanies teams throughout their projects to make them run as smoothly as possible. Sandra joined Brain Value in June 2017.

Sandra
Passions
Sophie

Sophie

Account Director

After taking a master’s degree in Marketing, Sophie spent 7 years at Ipsos before joining Brain Value in 2018 to specialize in cosmetic research. As soon as she has some free time, she likes reading books (with her cat on one side and a cup of tea on the other) and if she has more time, she doesn’t hesitate to fly to Tokyo (her heart constantly torn between karaoke and Japanese gardens).

Salomé

Senior Research Executive

A recent graduate from Sciences Po’s Marketing & Research master’s degree programme, Salomé strongly believes in one simple thing: Humans. Following a year in the CMI department of La Roche-Posay, she naturally made the decision to turn towards a career as a qualitativist at Brain Value and joined the team in October 2019. A food lover, she likes to bake for her colleagues and never says no to a cookery tip. Her secret dream is to drop everything to perform in a Broadway Musical!

Salomé
Barbara

Barbara

Research Manager

Barbara forged her experience and passion for the profession at Think-Out, amid media industries, and players in the worlds of luxury, beauty and services, dealing with various brand, content and communication issues.
She joined the beauty and luxury pole of Brain Value in February 2020.
When not at BV, she can be found at the cinema, in museums – generally contemporary ones – or on a terrace, ever keen to discover new Parisian tables.

Mélisande

Research Director

A graduate from CELSA, Sorbonne, Mélisande cut her teeth at MSM then honed her skills at Ipsos before joining Brain Value. Passionate about brands, she also loves her plants, to which she gives pet names, and works actively to try out all the best wine bars in Paris.

Mélisande
Marie

Marie

Research Executive

After graduating from CELSA, Marie started her career as a strategic planner in an agency before letting her passion for understanding consumer behavior guide her towards qualitative research. One year later, after graduating from the CESSA master's degree and working as a research manager at McDonald's, she joined OpinionWay and then BrainValue, with a strong affinity for food topics. By the way, if you are looking for a good tapas address or the latest fashionable recipe, don't hesitate to ask her!

Madeline

Strategic Planner

After graduating from CELSA with a magisterium degree, she honed her literary skills during an internship at Éditions Larousse and an experience at the Institut de la qualité de l'expression. She specialized in strategic planning during her final internship at the Extreme agency. There, she developed her knowledge of brands, at once in terms of packaging design, social media activation and advertising, before joining Brain Value’s strategic planning team in October 2019. Between two cups of black tea, she likes to read Paul Éluard’s poetry and watch Eminem’s videos.

Madeline
Smiley

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Paul

Paul

Research Manager

A graduate from Sciences Po Rennes, Paul switched progressively from public policy to marketing via CSA and the Publicis Group, thus enhancing his research skills on all kinds of topics. With one foot in qualitative and the other in quantitative methodologies, Paul joined Brain Value in 2020 and made the hybridising of methodologies his own. He has worked with numerous clients in different sectors, especially services, beauty, health and FMCG. When he is not working, Paul takes his ruckpack and travels to the places where hiking is the most splendid.

Toits de Paris
Claire

Claire

Field Manager

Claire can now boast of 8 years’ experience in marketing research and over 2 years in the setting-up and coordination of national and international projects.
She has also worked on such varied sectors as luxury, cosmetics, health or the mass market, accompanying teams throughout their projects.
A keen traveller, she loves to discover new countries whenever she can.

Khady

Accountant

7 years of experience in accounting and management in different structures of different sizes (Total, Transplantation Foundation, Saint-Gobin) have allowed her to acquire solid knowledge in accounting. Khady likes the analysis and the logic of numbers.
Besides counting and calculating all the numbers she sees, she likes to read and is on the lookout for humor shows.
She loves to travel to different countries around the world and discover new cultures.

Khady
Johanna

Johanna

Research Manager

Johanna holds a Master's degree in Marketing and Communication from Celsa and is passionate about people and their emotions. Fan of semiology, she likes to deconstruct and analyze signs to understand their impact on people's perceptions - and of course, on emotions! When she is not trying to analyze everything, Johanna likes to learn new things but also to take on new sporting challenges, for example triathlon.

George

Junior field manager

After achieving his master’s degree in Culture and Thought after 1945 at the University of York, George crossed the channel in search of new adventures. Having developed his skills in the setup and management of qualitative studies since his arrival in September 2021, he reinforces the field team which ensures the smooth running of all our projects. Passionate about food, George never says no to a mid-afternoon snack.

George

Isciane

Office Manager

Graduated with a Master's degree in Management and International Trade with many experiences abroad, Isciane is our office manager. She is constantly seeking to improve the quality of life at work. Multi tasky and organizied, she likes to help her colleagues to order their thoughts. She likes to discover new cultures and new flavors but especially Beyoncé!

Isciane
Passions