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in the press

  • 02/08/13 Article on "brand commitment": La Revue des Marques, issue #83 [...]


  • Marketing Anatomy (Ed Eyrolles 2009)

    New trends in marketing put under the spotlight, from the digital world to storytelling

  • Pub Fiction ( Edition d'Organisation 2002)

    This book has become a classic, published in several countries, from South Korea to Colombia.

  • Peur sur la Pub (Ed Eyrolles 2004)

    What is at stake for brands and advertising in the age of globalization.